23 - 06 - 17

Banger Racing with The Park Lane Group

Identity were recently involved in a project for The Park Lane Group, a local property development company specialising in two and three bedroom homes in the Bexhill and Hastings area. Using our industry expertise in signage and printing, we were tasked with designing and implementing the vehicle graphics for their recent company event at the Arlington stadium in Eastbourne.

With a design based around the company’s branding, it was extremely important that the graphics complemented their brand identity. Using our experienced creative and production team, the finished product was produced using self-adhesive PVC vinyl, with the text and logo cut and applied straight onto the cars. Before applying the graphics, we sprayed the car in burgundy, the company’s corporate colour, so that they could immediately stand out and be seen from the crowd. When the cars were ready they were shipped to the stadium using our very own logistics team.

The event centred around The Park Lane Group Chairman, Russell Beswick, and his son Oliver, battling it out in the bangers to see who would be the last man standing. Whilst they crashed left, right and centre, the rest of the company enjoyed spectating from the hospitality stand over a glass of wine and canapés.

With an incredibly short deadline, Identity, as always, managed to bring together the finished product on schedule and to the client’s exact requirements. The Park Lane Group were absolutely delighted with the effectiveness of the overall look and feel of the cars.

“We want to say a massive thank you to Identity who pulled together a great finished product in such a short timeframe,” said Russell Bewsick. “The cars were definitely the best-looking ones there.”

Looking for signage solutions? Identity are experts in the design, build and implementation of signage. Contact us today for a no-obligation quote to see how we can help your business.