01 - 09 - 15

Innovation Day

Identity were proud to host the Eastbourne Chamber of Commerce for a Summer BBQ event at their newly refurbished and expanded premises Eastbourne on Wednesday August 26th. The summer of 2015 hasn’t been the best but the BBQ and wine were enjoyed despite this and the sun eventually broke through.

“The idea behind the evening was to give visitors a unique chance to view, play and interact with some of the latest audio visual solutions that Identity use when delivering exhibitions and conferences for their clients, all without leaving Eastbourne.” Michael Gietzen, MD of Identity Group explained.

The LED wall that was showcased has already seen action this year at Wimbledon and The Open as well as many different exhibitions. The Twitter Totem showcased how the power of Social Media can be harnessed to engage visitors to an event and to get them involved in spreading a message virally.

As well as serving up a fantastic BBQ for all, Identity wanted to inspire local businesses to think about how they can integrate some of the latest exciting technology into their marketing plans. On hand on the evening were experts from their design team to talk about the importance of branding consistency and how this can work across the multitude of platforms available.

Identity’s neighbours at Eastbourne Mercedes supplied a factory fresh AMG A45 and the graphics technicians from the Signage & Printing division of the group applied some very striking stripes to the car which again demonstrated the power of the branding consistency that the team advocate when looking to achieve a cohesive look.

To tie all the information and networking opportunities together, Identity showcased Poken in Eastbourne for the first time. Every visitor had their own personalised Poken and were able to touch these against other visitors Pokens to share their contact details. Another feature was to touch against the Pokens found by key products which uploaded the information relevant to that Poken to the individual’s portal so they could download and review this information at their leisure.

Stephen Holt, Business Development Manager for Eastbourne unLtd Chamber of Commerce said "It was fantastic to hold a members evening at Identity. They are a really exciting company and have worked on some fantastic projects, from the Eurotunnel to Coffee Republic. It's great to see an Eastbourne business doing so well".

Stephen added "Our networking events are incredibly popular. We are the largest Chamber of Commerce not only in the South East but also on the South Coast and it's great that so many members braved the weather to enjoy the hospitality offered by Identity".

He finished "Identity were incredibly generous in the time and effort they took to show us around. From the excellent 'all weather BBQ' to showing us some fantastic bits of technical equipment, there really was something for everyone to enjoy.