20 - 01 - 20

How Can Digital Signage Benefit Your Business?

Digital signage is a broad term, which typically refers to signs which are electronically controlled - for example an LED monitor, touch screen or projection display. Many businesses are investing in digital signage to stand out from their competitors and to provide an overall improved and unique customer experience. And as the world becomes more technologically advanced, so should your signage.

In this article, we’ll look at the top five ways that digital signage will benefit your business.

1. Quick Content Changes

Digital signage can be easily maintained in multiple ways. Web-based options, including cloud or intranet-based software, are increasingly popular. These systems allow you to manage your content from a web browser – so as long as you have an internet connection, it is quick and simple to monitor and edit all aspects of your digital solution.

Another way is USB based. This can be cost-effective and works by placing your images and videos onto the USB which is then plugged directly into your screen. Your content plays on a continuous loop, with timings that can be easily altered.

These system options are hugely beneficial for your business, as the content you display can be easily edited, changed and importantly, scheduled. Static sign alterations can be a lengthy and costly process, but a digital solution offers a seamless and simple approach to displaying fresh and interesting content.

2. Improved Audience Engagement

Digital signs come in a variety of shapes, sizes and abilities. Make the most of this and get creative with your signage to offer your audience a unique experience. An example of this would be touch screen displays providing a survey, product demo or game for your consumers to try.

This can benefit your business greatly. Firstly, it means that your visitors are spending longer on your product or services. A demo or game could not only entertain but educate them on your product, giving them time and influence in making a well-informed decision on whether to buy your product or service.

Secondly, it also increases your brand awareness. People love technology and by providing a different and unique experience, your visitors are more likely to remember your store and recommend to others – your digital signage can play a huge part in this.

3. Get Social

As mentioned above, digital systems are easily accessible to change the content being displayed. Take full advantage of this by promoting your social channels too. Digital signage solutions are a great way for raising awareness of your online presence, and also encourages social engagement.

A great example of this would be displaying a live Twitter wall. These are often seen at events and work extremely well to promote a brand and get people talking about you. Use a specific hashtag for your brand or the company ‘@’ handle itself and run a live Twitter wall to encourage your audience to engage with you.

4. Brand Consistency

Rebranding is a major task for any business. If you have multiple locations for your company, rebranding can take a long time and can be very expensive. As mentioned before, your digital solutions are easily managed with an internet, intranet or USB system.

This means that changing a logo or colour is no longer a huge task. It can quickly be updated and uploaded across all stores to ensure your brand stays consistent across multiple locations.

5. Measurable Data

Digital signage is also a very effective way to collect valuable data about your audience. Tools such as heatmaps can detect where users are tapping most on a screen. This can tell you which parts of your content are most viewed and interesting, and which areas may need improving. Other measurable data could be how long your interactive displays are actually being used, and of course most importantly whether the information it provides is increasing sales.

Be confident in asking your customers their thoughts on your digital signage. Did it influence their buying decisions? Did it entertain them? There’s no harm in asking and it can provide very useful and detailed insights.


To summarise, digital signage can hugely benefit your business in a number of ways, from easy maintenance and alterations through to valuable data collection. It can also dramatically increase audience engagement, whether it be with a touch screen or social media displays.

As technology evolves, so should your brand. Identity are experts in the design and build of digital signage solutions. Contact us today to learn more and to request a no-obligation proposal.