Experiential Branding for the Aegon Tennis Championship
Devonshire Park is Eastbourne's oldest tennis park and has hosted the Lawn Tennis since the 1870's. Over time, the park has been used as a local tennis centre, as a site for a number of Davis Cup ties and as a venue for the Aegon International event since its inception in 1974.
Featuring 13 courts and situated in the heart of Eastbourne surrounded by trees and gardens, the park is only minutes away from the town centre and seafront, making it the ideal summer setting for this international tennis event.
The annual tournament is attended by world class tennis players and VIPs from across the world – requiring world class branding.
Over the years Identity have been responsible for the Eastbourne City Dressing which includes the manufacture, project management, installation and removal of freestanding flags, cross street banners, printed hoardings, lamp post banners and PVC banners.