Afghanistan: The London Conference

The United Kingdom, the United Nations and the Afghan Government hosted an International Conference on Afghanistan. The conference was held at Lancaster House in London, where members of the international community discussed the future of Afghanistan. This historic event brought together foreign ministers and senior representatives from more than 70 countries and international organisations.

The project was managed by Paul Gietzen of Identity. Paul oversaw the full branding of the Royal palace of Lancaster House and the Garden aspect of this conference.

The front of Lancaster House was branded, a complete registration area setup, a full and highly complex plenary meeting area in the Long Gallery which included installing a full false floor to enable hard wire communication to individually constructed desks, a family photo backdrop and the dressing of numerous rooms within Lancaster House for bi-lateral meetings.

In addition to the dressing of Lancaster House Identity provided the construction of a full hospitality structure in the gardens and in Green Park for 500 media personnel with full internal dressing, office space to house security and secretarial staff, together with a full press set and television studios with backdrops.

Security was Paramount

Lancaster House and Green Park, London

Identity were responsible for liaising with the Metropolitan Police and G4S to ensure security was maintained throughout the build and conference. Security and logistics were a challenge with over 800 staff and over 200 vehicles servicing the event

Fully branded bespoke temporary structure

Design and Build of Media Centre

Identity had responsibility for dressing a media centre to house 500 media and support staff. Media facilities included high-speed internet access, outside broadcasting facilities, press backdrops and TV studios

Production and digital content creation

Audio Visual Services

When planning an event Identity understand that you need exceptional technical support. We have a highly skilled and experienced team of project managers and production assistants which ensure we amaze and impress our clients for every event.

Identity are passionate about providing only the very best audio visual, staging, sound, lighting and digital content solutions. Our aim is turn ideas into reality without the stress. We pride ourselves in delivering a professional service whilst communicating your brand or message.

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People media centre and support staff. Media facilities included high-speed internet access, outside broadcasting facilities, press backdrops and TV studios.

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The conference dominated the world’s media and was attended by heads of state from across the globe.

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