Wayfinder Signage

Eastbourne Borough Council

Identity were selected to design, manufacture and install the solution. As specialists in city centre wayfinding signage Identity were able to bring the experience required to deliver a full end to end consultancy service. The project took 18 months to complete working with the local council designing innovative and interactive maps complying with all regulatory requirements to ensure Eastbourne residents and visitors could navigate their way around costal, historic and town centre transactions.

Eastbourne Borough Council identified a problem with wayfinding along the main promenade

With a seafront spanning 4 miles the area lacked informative, useful and recognisable wayfinding signage.

On home Territory

Eastbourne is a large town, seaside resort, and borough of East Sussex on the south coast of England, 17 miles east of Brighton and is home to the Identity Group.

Increased Footfall

Real oak wayfinding signs were manufactured for Eastbourne and installed along Eastbourne promenade from Holywell to Harbour Reach – the feedback from the public including both residents and tourists has been very popular with a greater footfall to some areas and attractions that were previously unrecognised.

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Growing Population

With a population of 100,000 people Eastbourne is the 2nd fastest growing seaside town in the UK

A Royal History

Eastbourne's earliest claim as a seaside resort came about following a summer holiday visit by four of King George III's children in 1780, Princes Edward and Octavius, and Princesses Elizabeth and Sophia.

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Identity Signage and Printing has been responsible for implementing over 150 successful wayfinding schemes across the UK.

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