Hastings Direct is a large insurance company, their Head Office is in Bexhill, East Sussex.
Identity was commissioned to design, produce and install signage throughout the building as part of an overall project to improve the interior.
After several meetings with the marketing team, Identity’s in-house graphic design experts began developing concepts to enhance the corridors and offices of the 1970‘s building. After the presentation of these design concepts, the team agreed on a variety of vibrant and eye-catching solutions.
Identity used a variety of solutions from raised PVC letters and clear acrylic plaques to digitally printed wallpaper and life-size cut outs. The branding exercise has been a huge success and has improved the look and feel of the business’ most important building.
The project took a total of 4 weeks to complete with the majority of installations taking place outside of office hours to minimise disruption.
In addition to providing office signage Identity has also designed and printed marketing materials and office tools such as a bespoke roller deck telephone directories, PVC banners, promotional products, branded marquees, leaflets and stationery!
Identity printed a total of 10,500 metres of wallpaper in 2014 – which is an average of 28 metres per day.
Identity prints wallpaper using eco-friendly print technology – latex printing replaced traditional solvent printing for Identity in 2013.
