Head Office, Bexhill

Hastings Direct

Hastings Direct is a large insurance company, their Head Office is in Bexhill, East Sussex.

Identity was commissioned to design, produce and install signage throughout the building as part of an overall project to improve the interior.


After several meetings with the marketing team, Identity’s in-house graphic design experts began developing concepts to enhance the corridors and offices of the 1970‘s building. After the presentation of these design concepts, the team agreed on a variety of vibrant and eye-catching solutions.

A Varied Task

Identity used a variety of solutions from raised PVC letters and clear acrylic plaques to digitally printed wallpaper and life-size cut outs. The branding exercise has been a huge success and has improved the look and feel of the business’ most important building.

Out of Hours Install

The project took a total of 4 weeks to complete with the majority of installations taking place outside of office hours to minimise disruption.

Beyond Signage

In addition to providing office signage Identity has also designed and printed marketing materials and office tools such as a bespoke roller deck telephone directories, PVC banners, promotional products, branded marquees, leaflets and stationery!

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1.5 million customers

In 2014 Hastings Direct flew past the 1.5 million customer mark, citing record levels of new business sales and improved customer retention as the key to their success.

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Identity printed a total of 10,500 metres of wallpaper in 2014 – which is an average of 28 metres per day.

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Eco Friendly

Identity prints wallpaper using eco-friendly print technology – latex printing replaced traditional solvent printing for Identity in 2013.

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