Jablite National Rollout

The Directors of Jablite & Styropak successfully completed a management buy-out of two leading UK expanded polystyrene businesses. The move created a new company which is the largest EPS manufacturer in the UK.

Jablite & Styropak are both extremely successful, well-respected brands and are already leaders in the insulation and packaging sectors in the UK.

Due to the sensitive nature of the management buy-out, only board level executives and Identity were allowed to be involved in the planning and fulfilment of the re-branding of 7 sites throughout the UK.

Challenges we faced, and overcame!

Overnight, simultaneous installation across seven sites in Kent, West Sussex, Yorkshire, Lancashire and Aberdeenshire

Installation had to go seamlessly and without impacting staff, as the installation was to be the first move of the new business i.e. the signage installation was not to inconvenience or upset any members of staff

Many of the sites have staff from overseas so signage was required across multiple languages

Client Testimonial

“Many thanks to the entire Identity Team for their hard work and commitment. It must have been a logistical nightmare with the constant changing of installation dates, but the team were extremely responsive to our demands and without fuss!

The signs, with our new branding, were timed to coincide with the announcement of our management buyout and were a great way to demonstrate the start of a new era for both businesses”

Bridget Bouch, PR & Marketing Consultant


It took 30 members of staff accross the United Kingdom just one night to intall:

10 Large Tray Signs (with and without illuminattion)

4 post and panel signs

170 aluminium composite signs

20 bespoke signs

Plus plenty of vinyl graphics!

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