NetJets Heliport Rebrand

NetJets Inc, formerly Executive Jet Aviation, was founded in 1964 as the first private business jet charter and aircraft management company in the world. In 1998, after being a NetJets customer for three years, Warren Buffett, Chairman & CEO of the Berkshire Hathaway company, acquired NetJets Inc.

NetJets Europe is the largest business aviation company in Europe and has a dedicated fleet of 100 aircraft of nine different types. It flies around 1,500 Owners to 900 airports in Europe and more than 5,000 airports around the world.

Re-branding Project

NetJets approached Identity to tender for a potential heliport rebrand in the Greater London area. As the heliport transfer had yet to be confirmed secrecy was of the utmost importance.

Scope of works

Identity won the tender and provided 3D built up letters on the airports canopy, branded cladding to an existing wall, a huge 4m x 8m LED lightbox, vinyl graphics, interior artwork and a vinyl window etch.


Within just four weeks from being awarded the project Identity had installed all onsite signage. This included a four day onsite installation while the heliport stayed live!

One of a kind

The NetJets London Heliport is the only commercial heliport in central London. The facility, which was built by W. & C. French and opened in 1959, is located in Battersea on the south bank of the River Thames, 5.6 km south-west of Westminster Bridge and between Wandsworth Bridge and Battersea Railway Bridge.

Signage at night

This huge LED lightbox will be backlit at night using hundreds of LEDs.

A total of 643 LEDs were used in its construction and the lightbox had to be installed in five sections using a mobile elevated work platform.

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