The AA Shop Refit
With the relationship between Identity and Eurotunnel growing daily, Identity were approached by Eurotunnel and The AA to carry out the refit of the flagship AA store within the Passenger Terminal Building, at Eurotunnel in Folkestone.
The AA has been around for over 100 years, originally forming in 1905 and has a membership base of just under four million. The company provides a premium breakdown service throughout the UK and in recent years has expanded its service offering to include travel advice, driving schools, finance and insurance.
The AA store within the PTB in Folkestone is the only store that the AA have in the UK and is an essential part of the Eurotunnel experience for many passengers. Offering advice and information on driving around Europe and beyond, as well as being the prime location to purchase any last-minute essentials before passing through the tunnel, thousands of travellers pass through the store every year.