Wayfinding - providing easy navigation for your visitors is paramount when designing a signage solution and offers the opportunity to enhance your brand image and identity

Wayfinding is knowing where you are in a building or an environment, knowing where your desired location is, and knowing how
to get there from your current location. Signs for this purpose are provided in different formats to solve the problem of location
whether you are at Wembley Stadium, Kings Cross Station, Bluewater Shopping Centre, Heathrow Airport or a local Doctor’s
Surgery, visitors need something visual to guide them to their destination.

Identity works with customers to visually and practically design a functional wayfinding solution which reflects a brand and helps visitors.

Our wayfinding consultants and designers have extensive experience in this area and will be able to offer a solution for the unpredictable
nature of people! Whether you require directional signage, finger posts, health and safety signs or building identification we will have the product.

Custom Experiences

Our selection of bespoke wayfinding products will make your business environment or event simple to navigate, ensuring that visitors get the best experience, and leave with positive memories.

What we do

We will comprehensively analyse your requirements, then work with you and your architect (where applicable) on the design and placement of entrance, exit, information and facilities markers.

Free Wayfinding Audit Reports

To provide you with a clearer picture of how wayfinding can be utilised in your space, we can complete a free audit. From this we shall produce a full report with our recommendations and the next steps to take any potential work forward.

How we do it

Our wayfinding designers make sure your messages are relayed in a clear and simple manner that reinforces your brand message, whilst our project managers will ensure that they conform to regulations and safety guidelines.

Get in touch ...


Do you need permanent or temporary signs to multiple areas? Consider fingerposts – we can provide modern or traditional systems.

back to the top